Thursday, June 6, 2013

1940's Pin Up Style

Gene Marshall
Circa 1940
Film star Gene Marshall poses pin up style in a fabulous costume borrowed from Heat Wave Violet Waters.  To Have and To Hold Gene Marshall from Ashton Drake visited the salon at The Couture Touch for a new do and a new body, courtesy of Integrity.

The 1940's were probably the most popular pin up era.  They played a key role during WWII by keeping soldier's morale up, instilled hope, and provided a brief distraction from the war they were fighting.  Many Hollywood stars including Betty Grable, Ava Gardner, Jane Russell, and Carole Landis helped contribute to the war effort and became highly sought after pin ups.

Carole Landis
Photo courtesy anthropoetics.ucla.edu
Pin up art was also an important part of the period.  These colorful illustrations were usually highlighted with scantily clad girls in fun and playful poses.

"Pay Off" by Art Frahm,
1940
"Day Off"
Circa 1940
Zita Charles poses in delightful pin up style wearing a top and shorts from Integrity's Stepping High Collection.  Shoes from Ashton Drake's "Pinque Passion", bracelet from Facets by Marcia, and Scotty dog from PD Root.  Parfait Zita Charles is from Integrity.

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