Autumn Forecast, 1941

During World War II, British Vogue continued to provide information and guidance on how women could look their best.  The emphasis was on good design and good fabrics, interchangeable wardrobe pieces, accessories, and brilliant colours to uplift the spirits.  Rationing and the scarcity of certain fabrics gave rise to a new standard of design excellence based on chic, understated simplicity.  The following scans highlight this imaginative and intriguing period in fashion history.  They are from the September 1941 Autumn Forecast and Fabrics issue of British Vogue magazine from my personal collection.

Photo by Horst

Sophisticated Brown and Black suit ensemble accented with braided pockets and embroidered motifs.  I love the unexpected addition of the rhubarb-colored scarf.  Suit by Falkenstein.  Hat by Lilly Dache.



 

Photo by Lee Miller

The jacket dress by Matita.  Honeycomb tweed with blue and wine stripes on a mustard yellow background.  Paired with a delightful tilt hat with checked crown.

Illustration from Vogue Pattern Book that accompanied the Autumn Forecast & Fabrics issue of British Vogue, September 1941.  On the left, a cut-away jacket over a pleated dress perfect for all-day, every-day.  Both the jacket and dress can double with other outfits.  Pictured on the right, a beautifully detailed day dress for dressed-up occasions.

Hat & Bag-Muff by Otto Lucas

Add drama to a basic suit with a fabulous leopard trimmed tilt topper and matching muff-bag.  I want!

Wolsey fashion ad for a timeless soft jersey shirtmaker dress in a grand, brilliant colour, and underneath.....pure wool Brevets underwear (vest and panties) to wrap you in comfort and warmth; plus Klirsheers artificial silk stockings.

The colors and textures for Fall.  Perfect for a new suit or coat.  For linings, try using discarded print dresses or linings from other things no longer wearable.  Watch the fabric counters for remnants.  For your suit blouse, a woolen shirt for the coldest weather, cotton velveteen, and unrationed lace to wear with tweeds as well as for evening wear.